We offer a large variety of the very best in designer frames, sunglasses, and advanced lenses for all ages. You’ll find high quality eyewear at reasonable prices, including a large selection of children’s frames and the latest in lens technology.

The experts at the Eye Clinic of Wisconsin are ready to assist you in selecting the best frames for your needs. They are highly skilled in fitting your frames to give you the best vision and greatest comfort possible. And their advanced skills in adjusting and repairing frames means that we will be able to keep your glasses at their best.

Why Choose Prescription Reading Glasses from and Optical Shop Over Drugstore Readers?

When it comes to your vision, investing in the right eyewear is crucial for your comfort, eye health, and long-term quality of life. While drugstore reading glasses may seem like a convenient and inexpensive solution, they often fall short of providing the personalized care your eyes deserve. Here’s why prescription reading glasses from an optical store are a better choice:

1. Customized Fit for Your Vision Needs

Drugstore reading glasses are mass-produced with the same prescription strength in both lenses, which doesn’t account for the fact that most people have different vision needs in each eye. Prescription reading glasses are carefully crafted based on a comprehensive eye exam, ensuring the lenses address your unique visual requirements and provide balanced, strain-free vision.

2. Precise Lens Alignment

The optical center of a lens—where your eyes naturally focus—is critical for clear and comfortable vision. Drugstore glasses are not customized to your specific pupillary distance (PD), often leading to blurred vision or eye strain. Our opticians measure your PD to ensure the lenses align perfectly with your eyes for optimal clarity.

3. Enhanced Comfort and Durability

Cheap reading glasses from drugstores are often made with low-quality materials that may not fit well, feel uncomfortable, or hold up to daily wear and tear. Prescription glasses, on the other hand, are designed with high-quality materials and tailored to fit your face comfortably, reducing the risk of slipping or pinching.

4. Advanced Lens Options

Our optical offers a variety of lens options, including anti-reflective coatings, blue light filters, and progressive lenses, which are not available in drugstore readers. These features can enhance your reading experience, reduce glare, and protect your eyes from strain, especially during extended use or screen time.

5. Comprehensive Eye Health Monitoring

An eye exam is about more than just getting a prescription—it’s an opportunity to assess your overall eye health and detect conditions like glaucoma, cataracts, or macular degeneration. Skipping this step in favor of generic readers can mean missing early signs of potentially serious issues.

6. Long-Term Value

While drugstore glasses might seem like a bargain, their lack of durability and limited effectiveness often lead to frequent replacements. Investing in prescription glasses from an optical store ensures you get high-quality eyewear that lasts longer, offering better overall value and comfort.

Take Care of Your Eyes—They Deserve the Best

Your vision is one of your most valuable assets, and it deserves proper care. Prescription reading glasses from an optical store provide the tailored support, comfort, and clarity you need for your daily activities. If you’re ready to upgrade from drugstore readers or want to ensure your eyes are in their best shape, visit us for a comprehensive eye exam and personalized eyewear recommendations.

Let us help you see the world—and the words on the page—more clearly!

The Latest in Progressive Lenses
Progressive lenses offer the benefits of bifocals but with advanced technology that allows focusing to adjust from one distance to another gradually, rather than having two distinct focusing zones like traditional, lined bifocals. The Eye Clinic of Wisconsin is proud to offer the latest technology in Progressive lenses. Progressive lens technology is always advancing and we are committed to providing the best that technology has to offer. 

If you find yourself constantly switching between reading glasses and distance glasses, Progressive lenses offer the convenience of having all your prescriptions in one pair. Whether you’re reading, driving, or working at a computer, Progressive lenses allow smooth transitions for various tasks without interruption. With progressive lenses, you can enjoy clear, uninterrupted vision at any distance—perfect for anyone seeking practicality and style in their eyewear.